Nike x Undercover Daybreak Spec
![](https://assets-global.website-files.com/5ef1064b42aafdc60a362ace/5f0cc59f6029e51b16eacd5f_Nike%20x%20Jun%20Takahashi%20%5Bmoodboard%5D%20D1-02%20copy.jpg)
This spec was a multi-faceted content development project inspired by the 2019 collaboration between Nike and Jun Takahashi of Undercover. The initial lookbook produced by Undercover showed the shoe worn by several men performing a series of erratic dance/martial arts movements. Our project pulled inspiration from the wardrobe and martial arts nature of the lookbook, and we sought out a location and wardrobe that would mimic this.
![](https://assets-global.website-files.com/5ef1064b42aafdc60a362ace/5f0cc5f0a3c8f947e77cc2a1_Nike%20x%20Jun%20Takahashi%20%5Bmoodboard%5D%20D1-01%20copy.jpg)
![](https://assets-global.website-files.com/5ef1064b42aafdc60a362ace/5f0cc62220663309665a52b2_Nike%20x%20Jun%20Takahashi%20%5Bmoodboard%5D%20D1-06%20copy.jpg)
![](https://assets-global.website-files.com/5ef1064b42aafdc60a362ace/5f0cc629c85dfb348f9578c1_Nike%20x%20Jun%20Takahashi%20%5Bmoodboard%5D%20D1-07%20copy.jpg)
The design of the shoe is intended to capture "chaos" and "balance", terms that are typically associated with Yin and Yang – this concept was the leading principle to the video's art direction, as the shots switch quickly from a serene garden to the chaotic swarming of swift birds.
The assets developed are intended for lookbook use, social media posting, and web.