Web Design Best Practices

Responsive Design

Make sure that your user experience, functionality and desired benchmarks includes responsive design from concept to finish.
"IAJ values individuality and expressionism. No two companies are the same, so no two websites should be the same either. At IAJ Media, we listen to what makes your brand unique and help apply it consistently online across all screen sizes".

SEO Search Engine Optimization

Yep, you knew it was coming. The term itself is incredibly self explanatory. Optimize your search engine rankings through holistic best practices that include responsive design, relevant header tags and well targeted keywords in your content.

Remember that this website is an extension and likely face of your brand & mission. IAJ Media avoids filling up your website with keywords just for the SEO’s sake. Instead, IAJ honors your brand message and applies it for high SEO value with relevant context.


Think of each part of your website as a tour of your brand or experience. It has a personality! We like to use clear language!I It's also important to make sure buttons and calls to actions are obvious. This was something that was brought to our attention in the design of our own website. Use original photos and videos to add a personalized visual element to your and reinforce your message.

Tell a Story

To quote author Simon Sinek: “People don’t buy WHAT you do they buy WHY you do it. Your website is a character in the story that is your brand and mission.  Those goals and milestones may vary but our promise is to make a lasting impression.


Speed - Customers deserve the best user experience on your site, and search engines agree. Decreasing load speeds can drastically increase conversions on your site. Like good content, fast sites are a great SEO practice and our goal is to ensure that your site loads quickly regardless of the location of your end user.

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